As a business owner or operator, you are probably aware that your company’s and small growing your business growth potential is dependent on your ability to drive more leads to your website. Fortunately, there are some straightforward steps you can take to improve your website. You can increase the number of visitors to your website and help boost conversions by including your business address on your website and making sure it is mobile-friendly.
Here are some ways for growing your business by increasing the number of visitors to your website:
Include live chat
Consumers and existing customers today expect immediate responses to their inquiries. They expect to be contacted 24 hours a day, seven days a week, and do not want to wait on hold for the information they require. A growing number of consumers prefer live chat over other modes of communication because of its immediacy and ease of use. Despite consumer demand for live chat, not all businesses provide it, giving you a significant advantage over your competitors if you incorporate it into your website.
Include client testimonials and photographs
Testimonials and photos of your customers using your products help to build your business plan and generate more leads by providing social proof that your company is a real, legitimate business. Visitors who see live people interacting with your products and services are more likely to try them out.
A website should be mobile-friendly for growing your business
People who conduct searches on the go appreciate mobile-friendly websites. With smartphones and tablets now accounting for the vast majority of online searches, you can’t afford to create a mobile-friendly website.
Here are a few tips to help ensure your website is mobile-friendly:
Use a mobile-friendly test to determine the responsiveness of your website.
Avoid using full-screen pop-ups.
Optimize your images by reducing their size without sacrificing image quality.
Page loading time should be less
Page loading time has recently become a major focus for the Google webmaster team, and it is now an important factor in your website’s search engine ranking. With more than half of all users abandoning pages that take more than three seconds to load, the page loading speed should be a top priority if you want to attract new customers and increase lead volume.
Include your address on your website
Listing your business address on your website will help it appear in local information searches. Make sure your company’s address is prominently displayed on your website, as well as in your advertisements and web content.
Provide a free product demonstration
Adding cutting-edge products to your inventory is a great way to attract prospects and gain a competitive advantage. You can expand on this concept by inviting prospects to sign up for a free product demonstration on your website. For maximum impact, make sure to tell prospects exactly how your product will benefit them.
Take care of your leads
Remember, no lead will magically transform into a customer. Leads are only as good as your efforts to nurture them. Put leads into a workflow after they fill out a form on your landing page to ensure they don’t forget about you, and then provide them with valuable content that matches their interests. Lead nurturing should begin with relevant follow-up emails that contain valuable content. Learn everything you can about them as you nurture them, and then tailor all future sends accordingly. Leads are essential for closing sales and growing your business.
Make e-books available for download on specific blog posts
Another non-intrusive way to generate interest in your company is to create blog content that promotes an ebook or whitepaper in which your website visitors can learn more about the same topic they just read about on your blog or you can go for content marketing.
Increasing the number of visitors to your website is critical to the success of your business & growth strategy. This process, however, will not take place on its own. You can attract more prospects to your website and increase the likelihood that they will request information or make a purchase by following the tips listed above.
Do you need assistance in growing your business? Contact BS360DEGREE SOLUTION today for a consultation and marketing strategies to learn how we can help for business growth and development.