The relationship between brands and consumers has changed. Gone are the days when consumers had to sit around and listen to various companies promote to them. Today, all information is available on-demand, which consumers want.
Instead of merely receiving information, consumers increasingly actively seek it out, whether it’s the location of your business or product specifics.
It’s your obligation as a business owner to make that information accessible and visible to your prospects. You can begin by developing a successful inbound marketing plan. But what is inbound marketing, exactly?
What Is Inbound Marketing and How Does It Work?
Inbound marketing is a comprehensive strategy for increasing visitors to your website by using the power of discovery. Essentially, it refers to any activity aimed at increasing your company’s online visibility to generate more leads and conversion chances.
Outbound marketing, sometimes known as traditional marketing, is replaced by inbound marketing, which is less intrusive and often disruptive.
Outbound marketing focuses on proactively seeking out people who want to do business with you, whereas inbound marketing focuses on creating unique assets that attract visitors to your website.
Topical blogging, social media campaigns, eBooks, and search engine optimized online content are all examples of inbound methods that are targeted to your audience’s experiences. Target clients draw towards your firm as a result of this intelligent process, and they are more likely to convert.
Inbound marketing is the preferred strategy for marketing professionals all across the world, as seen by the following inbound marketing statistics for 2022:
- 95% of business-to-business (B2B) customers feel a company’s content makes them trust it more (Demand Gen Report, 2016)
The content you create as a result of your inbound marketing efforts is used to assess your company’s trustworthiness. The more authority and knowledge you radiate through your content, the more likely you are to be considered as a valuable business partner.
- Eighty-two percent of businesses claim they use content strategy marketing actively (HubSpot, 2021)
Inbound marketing methods are being used by marketers and organizations, either on their own or through inbound services, demonstrating the strategy’s capacity to attract and convert prospects.
- For 49% of organizations that use inbound marketing strategies, the key goal is to increase brand awareness (Clutch, 2020)
Although increasing sales is the ultimate goal, about half of the businesses questioned also want to make their brand more known to their target demographic online. When leads are nurtured until conversion, businesses eventually see an increase in sales.
- Search engines now account for 34.8 percent of all referral traffic, surpassing social media (25.6 percent) (Shareaholic, 2018)
Search engines account for roughly 68 percent of all site traffic, according to BrightEdge’s inbound statistics. It’s no surprise that search engines have become the most popular source of referral website traffic, with 5.6 billion searches each day.
- The most preferred route for content distribution among marketers is still Facebook (HubSpot, 2020)
Even though the search is the most popular source of referral traffic, many marketers still use social networks, notably Facebook, to spread content via links and Facebook groups.
- Multi-channel marketing campaigns have a 90 percent higher client retention rate than single-channel marketing ones(Omnisend, 2019)
According to Omnisend’s inbound marketing statistics for 2022, organizations may get the best retention and ROI by investing in multichannel tactics rather than adhering to a single channel. Your material will receive maximum exposure without spending large marketing fees if you use all available channels.
- The amount of people who engage with your content is the most important statistic that 36% of marketers use to evaluate their success (Altimeter, 2021)
As previously said, the major purpose of inbound marketing for firms is to increase brand awareness. Instead of counting the number of sales made by each piece of content, they track how well it resonates with their audience by counting the number of engagements.
Audiences tend to conduct their research at the awareness phase in the digital era. Your responsibility as a savvy business owner is to make sure that this quest for knowledge leads directly to your company. This is why inbound marketing is so effective at assisting you in succeeding in such a competitive, ever-changing environment. We created this inbound marketing statistics 2022 guide to help pave the route for your success.