Consumers recognize and remember your company based on its brand awareness. More people will recognize your logo, messaging, and products if you have a high level of brand recognition.
What Is the Importance of Brand Awareness?
Brand awareness is vital because it allows people to recognize, remember, and become familiar with your brand and products.
You can help your brand become top-of-mind when your target demographic is ready to study and make a purchase if you can raise brand awareness among your target population.
Customers will be more likely to buy from your company than, say, a competitor’s company with which they are unfamiliar. The first stage of the marketing funnel is frequently thought to be brand awareness.
You may throw a wide net over your audience of potential buyers by increasing brand recognition. From there, you can direct leads to the research and decision-making stages, and then to the purchasing stage.
We don’t need to tell you how difficult it is to increase brand awareness. After all, brand awareness is the number one goal for 89 percent of marketers.
However, we can tell you something you may not know: there are certain practical tactics you can use to increase brand awareness. These methods have not only been tried and tested by businesses all around the world, but they’re also surprisingly simple to put into practice.
Scroll down below to read these effective strategies:
Encourage influencers to promote your artwork or other assets
Inviting influencers to your niche is an excellent approach to raise brand awareness and, perhaps, sales.
When influencers have a well-established audience that knows and trusts them, including your product(s) and discussing your brand in their content will broaden your reach and raise product awareness.
Make sure your packaging is branded
Have you ever received a package with your order that was branded? Instead of seeing it as just another shipment, you might have thought the unique branding made the item appear like a present.
Branded packaging adds another dimension to the value your brand adds to each customer’s experience and helps you stand out from the competition. In today’s ultra-competitive industry, overlooking your product’s packaging is a missed branding opportunity.
Carry out some SEO research
Have you heard that the majority of consumers don’t go past the first page of search results and that the majority of those who do look beyond the first few results on the page? Although search engine optimization (SEO) may appear difficult, it is simple to apply and crucial to a brand’s online exposure.
It entails making your content visible to search engines such as Google and having it appear on search results pages. Consider how effective SEO is for businesses pitching to prospects. However, if rivals are all claiming the same data, it loses part of its clout as a result of all the organizations competing for new clients.
You can increase brand awareness by researching SEO tactics pertaining to your niche, products, or services. This study will distinguish you as an industry expert and leader.
Promote on social media
Instagram is a powerful social media platform. A picture is worth a thousand words, and Instagram allows you to promote your story through the image(s) you upload and the text you write. It’s a terrific way for friends and family to stay in touch, and it’s also a great way for brands to reach out to their customers.
Facebook allows you to communicate directly with the audience and share the outcomes of various mentoring programs and businesses.
Twitter is another popular social media site for increasing brand awareness since it allows you to share news and interact with customers who are already talking about your company.
Make infographics that can be shared
On social media, shares are critical for reaching new audiences. They make sure that your material is noticed by those who aren’t your followers, and they help you grow your organic reach in the aftermath of annoying algorithm adjustments.
This is particularly true on Facebook, where the algorithm prioritizes shares from friends and family above brand posts.
The infographic is one of the most shareable information formats available. They’re more visually appealing, easier to absorb, and more enjoyable to read than a traditional article.
Graphics are processed 60,000 times faster by the brain than plain text, and 94 percent of blog posts containing visuals receive more interaction.
Create a brand voice of your business/company
Developing a brand voice might help your brand stick in the minds of customers. Your brand’s voice might be hilarious, emotive, smart, or sentimental––all that matters is that it’s genuine to the brand and the audience it serves. A distinctive tone distinguishes a brand. When it comes to market awareness, it can make a big difference.
Advertise on Facebook and Instagram
Your brand most likely has a social media presence, but it is facing problems in increasing its followings and engagement metrics. They require content marketing tactics that include social media advertising.
You can reach new people who might be interested in your brand by running brand-awareness advertising, and you can even target audiences based on certain habits and interests.
Advertisements also assist brands in avoiding annoying algorithms that can reduce organic reach. You may run brand awareness campaigns on Facebook and Instagram to increase your reach and recall.
To target viewers who could be interested in your messaging, Facebook recommends employing video and carousel advertising (which feature a series of media).
You can even target audiences based on their age, geography, gender, interest, or device. You can also develop ‘lookalike’ audiences of people who are similar to your client’s existing audience in order to reach the most potential converts.
You may create brand awareness campaigns on Twitter by promoting your tweets and paying for impressions rather than engagements. You decide how much you want to bid per 1,000 impressions, and Twitter optimizes your campaign for maximum reach.
These ways are effective ways to increase brand awareness and help your business grow.